1. INTRODUCTION 1
2. CONTENT ANALYSIS METHODOLOGICAL LITERATURE REVIEW 1
2.1 ORIGIN AND DEFINITION OF CONTENT ANALYSIS 1
2.2 ESSENCE OF CONTENT ANALYSIS 2
2.3 COMPARISON WITH SIMILAR METHODOLOGY (CITATION ANALYSIS) 3
2.4 LIMITATIONS IN DEVELOPMENT OF CONTENT ANALYSIS METHOD 4
3. CONTENT ANALYSIS EMPIRICAL LITERATURE REVIEW 5
3.1 CONTENT ANALYSIS FROM A LITERATURE OF U.S. SCHOLARS 5
3.2 CONTENT ANALYSIS FROM A LITERATURE OF CHINESE SCHOLARS 6
3.3 COMPARISON OF THE METHODS IN THE EMPIRICAL STUDIES 7
4. SUMMARY 8
5. REFERENCES 9
The content analysis method is a research methodology that systematically, objectively and quantitatively describes the content of disseminated information (Neuendorf, 2016). It is suitable for researching all valuable documents that can be recorded and saved. Nowadays it has been widely use ……（快文网http://www.fanwy.cn省略1465字，正式会员可完整阅读）……
From the definition, the content analysis method has the following 3 Key features (Krippendorff, 2018). Firstly, “systematic” means that the content or category selection should be based on consistent standards to avoid the situation where only the data supporting the hypothesis of the researcher are included in the research object. Secondly, “objective” means that the analysis must be performed based on clearly formulated rules, so as to ensure that different people can get the same results from the same literature. Thirdly, “quantitative” refers to the use of statistical methods to measure the frequency of occurrence of categories and analysis units in the research, and to e*press the results of content analysis by means of numbers or charts.
2.2 Essence of content analysis
The essence of content analysis is the analysis of the amount of information contained in the document content and its alternatives (Krippendorff, 2018). The research purpose is to make reproducible and effective inferences based on the data. From a philosophical point of view, the feasibility of this method is based on the knowability of the objective world, that is, people can correctly understand the laws of the objective world through analysis and research of objective information (Wilson, 2016). In this understanding process, the content analysis method emphasizes the correct and effective analytical reasoning ability, and its method principle lies in correct reasoning. The process of content analysis is the process of layer-by-layer reasoning, so reasoning is one of the cores of this method.
Content analysis is not an analysis of a single document. It is often an analysis of relevant information in a certain period of time or in various documents (Wilson, 2016). Therefore, the process of reasoning is a process of comparison. Various comparisons are made on information units, so comparison is one of the bases of content analysis.
In general, to achieve the goal of the content analysis method, researchers must carefully study, classify, and compare reasoning based on a large amount of factual information, from outside to inside, from special to general, so as to summarize certain laws or predict the future (Wilson, 2016). The development trend, and finally the validity and credibility of the analysis results should be verified.
Generally speaking, content analysis can be divided into such independent stages (Wilson, 2016). (1) Ask research questions or assumptions; (2) Determine research scope; (3) Sampling; (4) Select analysis units; (5) Establish categories for analysis; (6) Establish quantitative systems; (7) Perform content coding (8) Analyse data; (9) Interpret conclusions; (10) Reliability and validity tests.
2.3 Comparison with similar methodology (citation analysis)
Both the content analysis metho ……（未完，全文共15815字，当前只显示3807字，请阅读下面提示信息。收藏内容分析方法论综述）
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